Coca-Cola Europacific Partners (CCEP) has joined EV100, a global initiative that brings together companies committed to accelerating the transition of transportation to electric vehicles (EVs) and making electric mobility the most common mode of transportation by 2030. Thus, in Portugal, CCEP has committed to upgrading its entire commercial fleet to hybrid vehicles during the first half of 2021, with 75 new vehicles being acquired.
On the first day of using the new fleet, a promotional video for the initiative was produced, and a photographic report was carried out. The aim was to promote the new hybrid fleet through the brand's media outlets and social networks.
Featured services
Image and Sound Capture, Motion Graphics, Photographic Reportage
Client
Coca-Cola Europacific Partners
Year
2021
Location
Azeitão, PT
Photographic Coverage
Besides producing the promotional video for the new hybrid fleet, a photographic report was also carried out to illustrate the publications and press releases about the fleet upgrade of Coca-Cola Europacific Partners.