Every year, around December 21st, the northern hemisphere enters the coldest season due to the Winter Solstice, which marks the shortest day of the year. This astronomical phenomenon inspired the creation of a festival that celebrates short-format cinema: The Shortest Day.
In the sixth edition of The Shortest Day, the film sessions are presented in the format of convenient effervescent tablets, in a production inspired by advertising commercials from the 60s.

Loop was the chosen studio to produce the spot for this edition.

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